You've GOT to be kidding me.
Old Navy has now created an online shopping site that interacts with you so every women gets the perfect fit when jeans shopping.
At bootyreader.com, you "tell" Madame Eva which styles you prefer, then you upload a photo of your fanny via webcam or a photo, and she will recommend the three best jeans for your shape. Ta-da! How cool is that?!
Don't worry, your booty isn't going to be shared with anyone else. And if you just don't feel comfortable using a real photo, there are virtual tushes you can select to help you find the fit that's right for you.
Now, I should mention that while I did "read" my booty on the site, I haven't gone to Old Navy to see if the results were accurate. I'm sure they are, but even if not, it's still pretty cool.
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